It is important to maximize and increase the mobile traffic coming to your website and I tell you why. In late 2015, mobile searches passed desktop searches on the Internet. Experts say that now (in 2017) more than 60% of all web searches are on mobile devices. This means several things. First off, most people are searching from their smart phones. This display is tiny compared to your laptop, your desktop and even your tablet.
Also, mobile searchers have incredibly short attention spans. Your site had better load fast and look good, or you have lost that mobile traffic. Here are a few things you can do to turn your website into a free traffic machine on mobile devices.
Build A Mobile Application
Don’t worry, you don’t need to be a web designer or app developer. You can head over to Fiverr.com or UpWork and have a freelancer create a mobile application for your business inexpensively. This can be as simple as a checklist or list of resources, or some other helpful piece of information.
Make your mobile application available for free in the Google Play Store, Opera Mobile Store and Apple Store.
You can also distribute your mobile app through the Amazon App Store. You would be surprised at how inexpensively you can get a quality application made, and this single technique goes a long way to making you look a lot more professional and serious about your business, and about helping others, than your competition.
Make Your Site Responsive so It Looks Good on All Mobile Devices
It is a shame that in this day of mobile search dominance so many websites look like garbage on smart phones and tablets. The easy way to remedy this, and to keep from losing people who wind up on a website where they have to scroll, pinch and zoom just to get around, is to make your site responsive.
WordPress is the most popular blog and website platform in the world. Search for “responsive WordPress themes” in your favorite search engine. There are tons of free responsive themes that instantly and automatically format your webpages perfectly for the size and aspect ratio of the display they are being viewed on.
If someone stumbles across your website on a 4-inch smart phone display or a 17-inch laptop screen, responsive software automatically provides the best possible display.
Make Your Our Homepage and Landing Pages Short and Sweet
We just mentioned the short attention span of people on mobile devices. This is why you should definitely make your homepage and landing pages easy to digest on mobile devices. Your opt-in form should be above the fold, meaning the top of the screen or display.
If you are not sure how to optimize your important webpages for mobile traffic, the talented professionals mentioned earlier at UpWork and Fiverr can handle the job for you.
If you already have some kind of analytics on your website, you can easily find the type of traffic coming to your site. It is very likely that a good portion (if not the majority) is coming from mobile devices like smartphones and tablets.
Like I said before, the time a mobile visitor will give your site is very small (5 seconds or less), and you need in that time be able to display the page they are looking for and hook the visitor with an interesting title or description of your page, and a clear message as to what to expect from your page.
Take some time to make your site responsive and fast. Take a look at your most visited pages using your smartphone and tablet, how do these pages look? Improve as needed. Also, creating a mobile application is not a bad idea, it doesn’t have to start great, but providing information, address, hours or operation and enabling the visitor to send an email or contact your business is a good start.
A little of your time following these tips will increase your mobile traffic and your business bottom line.