After completing your profile, creating Pinterest boards is your next step, but even on something so simple, you will learn that it can be optimized to generate more free traffic. In this our second article, you will learn everything you need to know to start creating the best boards.

You can visit our first article on Pinterest here: Why Should Pinterest Matter to You?

Creating Boards, and Making Them Private or Public


Just because you have a business profile, it doesn’t mean you cannot add personal boards. The way to keep this personal boards hidden from everybody else is to make the boards PRIVATE.

You will want to make your boards public to a greater extend, after all that is why you are joining Pinterest, to share the content with others and gain traffic, but having a couple of private boards with your personal interests is not too bad.

How to Create a Pinterest Board

  1. First thing is to log into your Pinterest social account.
  2. Click on the plus sign (“+”) next to your name.
  3. Choose “Create a Board” from the menu.
  4. Add the title or name or your first Pinterest board. Remember to make use of keywords or phrases you are primarily targeting in your website or business. The title or name of your board should be sub-topics and sub-niches that you cover in your website or business blog.
  5. Choose the best fitting CATEGORY from the drop-down menu.
  6. Check “YES” or “NO” to make your BOARDS SECRET or not.

Secret boards are private for-your-eyes-only kind of boards. Most of the time you will want to make the board PUBLIC, in that case choose the “NO” option.

That’s all you need to do to start creating your boards.

The Guru Trick for Choosing Board Names That Attract Free Traffic

pinterest-guruIf increasing your business presence is not important, then creating your boards using random names is okay.

If you are using Pinterest with the goal to increase traffic and visitors to your business, then you better think twice about your board naming. When the most important search engine Google looks at your pin (a picture, graphic, infographic, or image) which is the basic trading currency of Pinterest, it uses your caption to create the URL for the backlink. That is why is so important to use the keywords and phrases most relevant to your business niche or website when creating your pin names, descriptions and image captions, and ALSO when naming your Pinterest boards.

Let’s see an example.

If you have a website dedicated to dog training and targeting owners searching for help training their dogs, then your boards should be named “Housebreaking Puppies“, or “Training your German Shepherd” as well as similar terms that directly relate to topics within the general niche of dog training.

When writing the DESCRIPTIONS that Pinterest will display on the pins on the board, is also important to include these keywords. The grouping of all these pins and the individual pin will give Google and other search engines (as their very own Pinterest search engine), an idea of what your business is all about.

Using a set of cohesive niche keywords will improve your ranking on both engines, Google and Pinterest, for those specific search terms.

And we all know that when there is MORE VISIBILITY, these is also more relevant and targeted traffic to your pins, and eventually to your website, and the cost for each new visitor will be zero dollars.

How to Share your Best Pinterest URL

When sharing your Pinterest URL, you want to share the link that displays all your niche boards.

  1. Let’s start by logging into your Pinterest account.
  2. Click on the little gray person icon in the upper right hand corner. This will send you to a screen that shows all the boards that you have created so far, including your SECRET BOARDS, but only you and people you invite will be able to see these boards, so don’t worry.
  3. Copy the URL from your browser’s address bar. Should look something like “{name-of-your-account}“. This particular URL is the one that you want to share on social media, and in any other profile (like the social buttons on your website), as it will take any visitor directly to your Pinterest homepage displaying all your niche boards.

As mentioned before, the username you choose will display as part of the URL that Pinterest creates for your user profile. That is why is so important to include niche keywords.

You also have the option to share a unique board, instead of showing all the boards (some of which might not be related to the main topic). This is very common when you have different niches in different verticals (health and golf for example). To share a distinctive Pinterest board, just:

  1. Click on the Pinterest board.
  2. Copy the URL that shows in your web browser’s address bar.

The unique board should be something like: “{name-of-your-account}/{board-name}“. Notice how your username still part of the URL and how that can play to your advantage when trying to be specific to a niche, for example: ““.


How to “Pin” New Content to Your Pinterest Boards

Now that your profile has a few boards created, is time to begin pinning content on them.

The easiest way is to add the “Pin It” bookmark to the web browsers in your tablet, smartphone, computer or laptop. This bookmark allows you to quickly add the content you find on the web to any of your Pinterest boards. There are other third-party Pinterest bookmarks in the market, so you want to download the “real-one” from the Pinterest site itself by going here:

Once the “Pin It” bookmark is installed, at any time you see something interesting on the web (and related to your niche), just click the “Pin It” button to pin the content to any of your boards.

While pinning, you should add a focused description that includes keywords and phrases, even sub-topics that relate to your business niche. I know you are going to love pinning, but just remember to make every pin count, choose and save your pins accordingly with the board niche and your business goals.

If your business niche is about cooking, you don’t want to pin content which describes roofing your home, or DIY projects or 101 baby names.

TIP: There are a lot of good stuff on the web, but REMEMBER to ALWAYS AVOID any topic that can cause any issues with your visitors, specially avoid POLITICS, RELIGION, even some SPORT TEAMS, unless those are the niches you are targeting on your business. Remember, that is why you have the SECRET or PRIVATE BOARDS. Any content that you want to hide, pin it to one of your private boards.

The Other Way of Pinning

There is another way to quickly pin content without using the “Pin It” bookmark button. If you know the web address or URL of the content you will like to pin to one of your boards just follow these steps:

  1. Open your home page on Pinterest. Remember: just click the small gray person icon on the upper right-hand corner. Alternatively, if you know the board you want to pin the content, open the board.
  2. You have 2 options to pin depending on where do you want to pin:
    1. To pin from the homepage, you can click on the “+” sign on the bottom right-hand corner of the page.
    2. To pin from the board, you can click on the red “+ Save Pin” sign or again on the “+” sign on the bottom right-hand corner of the page.
  3. Choose “Save from the Web” or “Save from a website
  4. On the “Save from a website” popup just enter the URL of the web content you like to pin, next choose an image, add a good description (remember to use keywords) and that’s it.


This concludes our second article on Pinterest for business. We had learned how to create boards and how to pin to take advantage of keywords ranking and create more traffic to our website.

I am sure you are starting to love Pinterest by now. Is really fun and practical to have a bulletin board where you can just pin the important stuff in your life, but remember to use your boards accordingly, keep your personal stuff hidden by using a private board and careful craft niche descriptions to each pin you add for business.





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