You need to write effective pin descriptions if you want to gather the attention in the littlest span of time your visitors use to look at your pins. As with the images, without an effective and clear description, your pin will just disappear without any attention.

Most people are visiting Pinterest for a reason. You are probably there in the hopes of creating brand awareness and boosting your niche business. This means you want to send traffic back to your website or blog to monetize. What is the best way to do this? What is a simple way to let Google and other search engines send you lots of targeted, relevant, free traffic?

The answer lies in writing your pin descriptions in a very specific way.

The basic topic of how to pin your content was already covered in this article: How to Pin your own Content, so we are going to go a little deeper, we are going to optimize each pin and get it ready to go viral.

How to Create Effective Pin Descriptions

1.     Long Descriptions

First thing you need to do is to make sure your descriptions are long enough. One study that researched thousands of pin descriptions showed that descriptions with 200 to 300 characters were the most repinnable. You should also use very specific words and phrases to convey your message and don’t forget to add your niche keywords.

Your description should be full of keywords, phrases and terminology that relate to the business, market or niche you are in. If your blog or website is all about improving your golf swing, you should use the phrase “improve your golf swing” and any relevant phrases and keywords in your pin descriptions. This tells Pinterest and web search engines exactly what the focus of your website is, improves your search engine ranking for those terms, and helps drive specific niche traffic.

2.     Include a Link

It should go without saying, but you should include a link in every description. If someone finds an image interesting enough to stop and read the description, they are engaged in what you have to say. Give them a call to action, a link to the related blog or website.

TIP: Clicking on a Pinterest image expands that image, and then clicking on it again sends you to the webpage related to that image. Don’t make someone go to all that trouble to get your website. Include a link to your website in your description to make things easier for them.

Include a "CALL TO ACTION" in all your Pinterest pins.
Include a “CALL TO ACTION” in all your Pinterest pins.

3.     Include a Call to Action

We mentioned a link as a call to action. That brings up a very important point. Your descriptions (see point #1) should all include some call to action. People want to know what you expect of them. Tell them exactly what you want them to do, then make it easy for them to do it. Asking “Please Repin” or “Please Like” is simply done, and you may be surprised at how much this simple tactic can increase engagement.

4.     Use Hashtags

The humble # (hashtag) added before a keyword or phrase you want to get ranked for in Pinterest and search engines works wonders to that effect. This is one way that Pinterest’s search engine understands what a particular pin is about. Combine the hashtag with important keywords and phrases relevant to your business and the traffic Pinterest sends to your site is “warm”, receptive and laser-targeted.


Remember to always check your Pinterest Analytics tool to find which descriptions are doing better with what segment of your visitors. Like always change and adapt your writing style and follow your new discoveries without introducing more tests to optimize repining.

You need to take advantage of every little trick to improve engagement with your social Pinterest content and ultimately, gain more traffic to your product or service. Give your pins all the advantage you can to become viral using these 4 quick and easy tips to write effective pin descriptions.



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